In the fast-changing 21st century, social networking platforms, business paradigms, and media formats have completely transformed. The boundaries between them have become increasingly blurred, and some have been destroyed. Businesses that cannot integrate content and platforms, marketing and technology, online and offline worlds cannot succeed in this era. As a result, the experience and expertise that were once considered virtues and capabilities of top executives have become serious obstacles to adapting to the new paradigm.
Elements that were considered to belong to different fields are now organically combined and connected to ever-changing technologies that use different processes and languages. Companies are making desperate efforts to survive in this new management environment. The boundaries of elements that were once thought to be different are crumbling, and new forms of growth and innovation are emerging.
Now, the boundaries between online and offline are collapsing, and the distinction between virtual and reality has disappeared. Content is merged by crossing platforms. Various platforms are evolving into third platforms by combining with different platforms, ranging from cutting-edge technologies that are becoming more diverse and powerful, even beyond traditional media.
Some who do not understand the concept of convergence believe that these multi-platform and diversified business structures can lead to a lack of expertise. Working methods and business structures must now also change. As consumption patterns and industry structures evolve, companies need more sophisticated strategies to keep up.
If you want to connect various platforms to your business structure and make what you imagine a reality based on magical storytelling and content, meet the Blueage family.
May 27, 2012
Hyuncheong Kim, Chairman of Blueage
I live by following my heart, taking on new challenges, and making my dreams a reality. Honesty about my dreams and passions is the essence of both my personal life and business management. I truly believe that if I can imagine it, I can make it a reality!
We solve projects with a team of experts from diverse fields. From naming, logo, CI/BI, copywriting, integrated design, product design, to producing promotional materials such as catalogs, brochures, and leaflets - we offer comprehensive solutions.
We plan and produce publications and video content based on unique designs and sensory storytelling, and create platforms to showcase them.
We offer marketing planning, press release creation and distribution, and search engine optimization (SEO) services based on creative design and experience. We also register keywords on major search engines such as Naver, Daum, and Google.
We develop and create websites that are cost-effective and easy to maintain, providing practical solutions for your business needs. Our services include website development, online store setup, and mobile website design.
We publish and operate lifestyle magazine "hi5ive", Korean wave magazine "The Burning", art news "K-artnews", a gallery guide to every nook and cranny of South Korea, and Jeju travel magazine "the bom".
Blueage operates the MOAI System, an artificial intelligence insight research center for building "my own virtual AI." The research center produces virtual reality, augmented reality, and hologram contents of celebrities, sports stars, cultural artists, famous lecturers, historical figures, and more, utilizing artificial intelligence technology.
In the fast-changing 21st century, social networking platforms, business paradigms, and media formats have completely transformed. The boundaries between them have become increasingly blurred, and some have been destroyed. Businesses that cannot integrate content and platforms, marketing and technology, online and offline worlds cannot succeed in this era. As a result, the experience and expertise that were once considered virtues and capabilities of top executives have become serious obstacles to adapting to the new paradigm.
Elements that were considered to belong to different fields are now organically combined and connected to ever-changing technologies that use different processes and languages. Companies are making desperate efforts to survive in this new management environment. The boundaries of elements that were once thought to be different are crumbling, and new forms of growth and innovation are emerging.
Now, the boundaries between online and offline are collapsing, and the distinction between virtual and reality has disappeared. Content is merged by crossing platforms. Various platforms are evolving into third platforms by combining with different platforms, ranging from cutting-edge technologies that are becoming more diverse and powerful, even beyond traditional media.
Some who do not understand the concept of convergence believe that these multi-platform and diversified business structures can lead to a lack of expertise. Working methods and business structures must now also change. As consumption patterns and industry structures evolve, companies need more sophisticated strategies to keep up.
If you want to connect various platforms to your business structure and make what you imagine a reality based on magical storytelling and content, meet the Blueage family.
May 27, 2012
Hyuncheong Kim, Chairman of Blueage
I live by following my heart, taking on new challenges, and making my dreams a reality. Honesty about my dreams and passions is the essence of both my personal life and business management. I truly believe that if I can imagine it, I can make it a reality!
The term "convergence" refers to the integration, fusion, and combination of different products, business models, and industries. Blueage is building a business structure that maximizes its effects and leads to an increase in efficiency by converging online and offline, reality and virtuality, technology and culture, and space and design. The ability to use a mobile phone to take pictures, listen to music or watch videos, and even gather and expand various features such as GPS, AR/VR, and holograms is only possible due to digital convergence.
The term 'DEO' reflects Blueage's management philosophy regarding design thinking. Blueage seeks to cultivate a new generation of leaders who can break free from outdated conventional wisdom and management methods through design thinking, combining unique characteristics that were once thought impossible. DEO is analytical, creative, changes preconceptions, and builds systems. This is precisely the talent that I aspire to and the type of people that Blueage seeks.
The term "Retail Tech" is a combination of "Retail" and "Technology". It was introduced in the era of distribution 3.0 based on the internet, PCs, and mobile devices, and has rapidly grown and expanded in the era of distribution 4.0. It also means applying cutting-edge ICT technology to the retail industry to provide consumers with new and added value. Retail Tech is applied in various areas such as personalization, coupons, payments, data analysis, search and price comparison, and product recommendations. In particular, in repetitive and routine tasks such as inventory management and customer responses, digital technologies such as artificial intelligence, chatbots, and blockchain are being utilized for system automation to reduce costs.
Before starting a new business, it is crucial to obtain information about the relevant field and hear about the experiences of others in the industry to reduce risk factors. As someone who has been considering diversifying my business, I had many concerns, such as how to establish a corporation, how to do marketing, and even how to make decisions about contracts and related issues.
At that time, I remembered Kim Hyun-cheong, the chairman of Blueage, whom an acquaintance had introduced me to. After meeting the chairman a few times, I immediately realized the depth of his expertise and the strength of his relationships. He listens thoughtfully to any questions or concerns and provides solutions where necessary. He doesn’t hesitate to give sharp advice when he feels it’s essential for his clients.
Chairman Kim Hyun-cheong has excellent abilities to understand his clients’ concerns and problems through his extensive knowledge and provide necessary information. I could feel a significant difference in the quality of information compared to others I had met before. His network for connecting people who need help in their business is vast and deep, and I could feel how tight-knit it was. I think all of this is due to Blueage’s capabilities. To me, Blueage is like ‘Daddy Long Legs’, a company that gave courage and practical help to the protagonist Judy, from the novel of the same name.
Sincerely,
CEO of Kim Sun Corporation
I once sent two pieces of artwork to Chairman Kim Hyun-cheong. The first piece had the words “Bloom freely” written on it, which was inspired by the company’s motto “Success is blooming freely” printed on Chairman Kim’s business card. Those who know Blueage can relate to the company’s culture of valuing people and pursuing freedom. The company’s marketing approach is genuine and without pretense, which adds to its charm. Blueage exudes simplicity and freedom, as well as skill and confidence. “Bloom freely” embodies the company’s values and vision as pursued by Chairman Kim Hyun-cheong.
Another piece of artwork hung in Blueage’s Seocho studio reads “Let’s solve my problems and solve others’ problems.” This is an excellent example of Chairman Kim Hyun-cheong’s exceptional ability to unravel business and interpersonal relationships. Just as the saying goes “All roads lead to Rome,” the road to business success leads to Blueage. Choosing Blueage as a business partner, with its unique work style and free culture, is one way to gain solid trust from customers.
Shin Jeong-gyun, Representative of JAYU School