Q. If you were to describe Blueage in relation to your job, how would you do it?

At Blueage, we are a company that collaborates with our clients to ensure they make wise decisions. We listen carefully to our clients’ needs and ask relevant questions before we begin any project. As a rule, a website is the most critical platform for showcasing a brand. Website developers pay close attention to even the smallest details to ensure they reflect the intended purpose. However, most clients are unfamiliar with website development. Therefore, we make every effort to avoid technical jargon and explain things in simple terms.

We do not believe that just because we are developers, we should have complete control over every project. Instead, we strive to understand our clients’ situations as best we can. We engage in sufficient conversation with clients who have limited technical understanding and take into consideration their brand story, maintenance feasibility, and production cost before proceeding. Web development is much like construction in that budgeting and development according to the intended purpose are essential. As not all clients’ needs and circumstances are the same, developers must make informed decisions and provide appropriate guidelines. Our flexibility in producing a website and platform optimized for each client’s specific needs is our greatest competitive advantage at Blueage.

At Blueage, we have a collaborative culture where content planners, designers, programmers, and marketers all work together in-house to maximize synergy during project execution. Our collaborative system enables us to efficiently manage schedules and budgets. As a project manager, I have the confidence to take on large-scale projects that demand high levels of expertise, knowing that I can proceed without fear alongside our team members. Our greatest strength at Blueage is maximizing efficiency through professionalism and collaboration.

Working at Blueage is enjoyable, and the atmosphere is not stuffy. The CEO treats us with respect, and the company culture is relaxed. The lack of pressure is great, but for some who prefer more control and direction, adapting may be difficult due to the freedom. The variety of projects also means that I do not feel trapped in a routine. However, some people may find it challenging to handle the diversity of tasks.

Many people think of Blueage as a platform development company for design, web development, programming, and other areas. However, Blueage is actually a content-centric company that plans content based on culture and the arts, such as branding, marketing, travel, and art. Since its founding, Blueage has steadily invested in content development and has developed solutions to implement and quickly serve content as desired, while maintaining and stabilizing it. In this process, Blueage has created an image of being a platform company. Blueage is a company that creates content based on a solid platform.

In fact, Blueage is well-known among job seekers and experienced professionals in related fields. Chairman Kim Hyun-cheong of Blueage is one of the people that aspiring content planners and media hopefuls want to be like or meet, as can be seen on portal sites. There are also quite a few job applicants who want to meet Chairman Kim Hyun-cheong, regardless of whether they are hired or not.

Blueage is a quiet but strong company. While observing trends and creating more than what customers want, we think, “Blueage can become anything in the near future.” We look forward to seeing what capabilities well-prepared Blueage will exhibit when it encounters opportunities in the future.

Q. What was the most impressive project you worked on at Blue Age?

At our company, we occasionally receive unexpected project proposals or unrealistic suggestions. A few years ago, there was a project with Samsung Electronics’ Innovation Museum (SIM) storytelling design and a consulting project on e-commerce for Thailand’s CP Group. We wrote a proposal that analyzed the e-commerce market and provided recommendations tailored to the local market, and we also conducted video conferences and on-site meetings. The project lasted for six months, including technical advice from Thailand. This project was a symbolic embodiment of how impressive Blue Age’s accumulated experience and technology were.

If you look at Blue Age’s track record, it has always been a company that reads trends and stays ahead. This is why I think Blue Age is recognized for its expertise both domestically and internationally and is boldly advancing.

I cannot forget the time when I was publishing ‘the bom,’ a Jeju travel magazine, and ‘BURNING,’ a Korean wave review magazine, at our company. Both magazines received a hot response. ‘The bom’ was a healing project that made me happy as I traveled through every nook and cranny of Jeju, capturing them in words and pictures.

At the same time, our CEO suggested the ‘BURNING’ project, saying that entertainment magazines with photo spreads were popular but we should create a magazine that people read, not just look at. He explained that if we vividly described the concert scenes in writing and published in-depth analysis articles, it would have a greater impact on fans than just photos. As a result, both magazines ranked first in all online bookstore categories and gained overseas copyright sales. These projects showcased the strong content capabilities of our company, highlighting the true face of Blueage.

 

Q. What is Blue Age currently focusing on in terms of business?

Korea is the number one country that people want to immigrate to and the number one country people want to travel to. It’s a country that produces the highest quality products, is called a leading country beyond an advanced country, and sets the standard for technology. In fact, there is a saying that if you want to see the future of the world, you should visit Seoul, Korea. Korea was a country that was ravaged by colonization and war, and was the poorest and most humble country in the world. However, now it has become a shining country where young people from the East and the West are enthusiastic about it, and where it excels in politics, economics, society, and culture.

The most authoritative Oxford Dictionary in the English field added a new definition to the Roman alphabet ‘K’ in 2021. “K has become a prefix referring to Korean culture and is a representation of coolness.” Now, Korea’s influence is unprecedented, from what it creates to what Koreans wear, how they behave, what songs are trending, and even its food. As the brand master of Blue Age, my goal is to discover high-quality K-brands produced by competitive small businesses, farms, and SMEs in Korea and introduce them to domestic and international consumers, using our brand development experience and technological capabilities. This is my dream and the main business area of Blueage, which is called Retailtech.

There are things that are possible because we are Blueage. It’s about becoming the “only one” instead of the number one, improving and stabilizing existing things, and making things that didn’t exist in the world a reality. It’s about making Blueage’s joyful imagination and the happy experiences we create a familiar part of people’s daily lives as users and consumers. Now, it’s not the era of ownership, but the era of experience. Blueage’s creative and enjoyable culture can provide services suitable for the era of experience. Even though the world seems to be based on platforms, ultimately, what matters is who has good products or influential content.

We are a company that has the ability to deliver content more simply and flexibly. Additionally, we are a strong company with a platform that can handle and process services and content well. Blueage is a company where “the intersection of technology, culture, and design” is our slogan. With the infrastructure and technological capabilities we have, we will become a strong digital content company that offers customers a joyful daily life and happy experiences as gifts. Specifically, we will provide services that easily utilize technologies such as AR View, AR Showroom, and AR Fitting.

Blueage is preparing to establish a logistics-based convergence cultural center that embodies our ideals and dreams. This convergence center will be a culmination of the experiences and technology that Blueage has accumulated over time. It will be a space that offers enjoyable experiences through analog experiences and AI-based media art. Here, we will present various trends in different fields, share new insights, and create culture together. In addition to contributing to society through popular culture and the arts, this center will also provide a space for experiencing culture and the arts and for consumers to have new forms of consumer experiences. For producers, it will provide a sales space, while cultural and artistic individuals can engage in creative activities. For consumers, it will be a space that offers enjoyable experiences through sightseeing, listening, feeling, tasting, and experiencing the art center, academy, studio, shopping spaces, and experiential facilities.

We have edited the interviews of Blueage team members, hoping that their honest words will help you understand Blueage better.

[Blend] is a brand book published by Blueage.

Each chapter of [Blend] includes an introduction to Blueage’s basic information and family businesses, as well as its business areas and corporate capabilities. These are accompanied by Chairman Kim Hyun-cheong’s articles that were previously published in various media.

Chapter 1 discusses Blueage’s perspective on “success”.
Chapter 2, “Difference”, emphasizes the power of different perspectives and views.
Chapter 3 explores the “values” pursued by Blueage.
Chapter 4 proposes ways to lead “change” in life.

If you click on the link below, you can read [Blend] as an e-book.

 

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