In truth, Blueage may be a small company, but it is widely known as an attractive place to work for professionals in our field. As someone with experience in spatial design, Blueage’s business direction of “converging space, culture, and design” became a decisive factor in redefining my career path. I particularly found the work of Blueage, which is based on local communities, to be very appealing. A company that fills spaces with culture and design, and team members who work there, all seemed very attractive to me.
We do not believe that just because we are developers, we should have complete control over every project. Instead, we strive to understand our clients’ situations as best we can. We engage in sufficient conversation with clients who have limited technical understanding and take into consideration their brand story, maintenance feasibility, and production cost before proceeding. Web development is much like construction in that budgeting and development according to the intended purpose are essential. As not all clients’ needs and circumstances are the same, developers must make informed decisions and provide appropriate guidelines. Our flexibility in producing a website and platform optimized for each client’s specific needs is our greatest competitive advantage at Blueage.
Blueage is a quiet but strong company. While observing trends and creating more than what customers want, we think, “Blueage can become anything in the near future.” We look forward to seeing what capabilities well-prepared Blueage will exhibit when it encounters opportunities in the future.
If you look at Blue Age’s track record, it has always been a company that reads trends and stays ahead. This is why I think Blue Age is recognized for its expertise both domestically and internationally and is boldly advancing.
At the same time, our CEO suggested the ‘BURNING’ project, saying that entertainment magazines with photo spreads were popular but we should create a magazine that people read, not just look at. He explained that if we vividly described the concert scenes in writing and published in-depth analysis articles, it would have a greater impact on fans than just photos. As a result, both magazines ranked first in all online bookstore categories and gained overseas copyright sales. These projects showcased the strong content capabilities of our company, highlighting the true face of Blueage.
The most authoritative Oxford Dictionary in the English field added a new definition to the Roman alphabet ‘K’ in 2021. “K has become a prefix referring to Korean culture and is a representation of coolness.” Now, Korea’s influence is unprecedented, from what it creates to what Koreans wear, how they behave, what songs are trending, and even its food. As the brand master of Blue Age, my goal is to discover high-quality K-brands produced by competitive small businesses, farms, and SMEs in Korea and introduce them to domestic and international consumers, using our brand development experience and technological capabilities. This is my dream and the main business area of Blueage, which is called Retailtech.
We are a company that has the ability to deliver content more simply and flexibly. Additionally, we are a strong company with a platform that can handle and process services and content well. Blueage is a company where “the intersection of technology, culture, and design” is our slogan. With the infrastructure and technological capabilities we have, we will become a strong digital content company that offers customers a joyful daily life and happy experiences as gifts. Specifically, we will provide services that easily utilize technologies such as AR View, AR Showroom, and AR Fitting.
[Blend] is a brand book published by Blueage.We have edited the interviews of Blueage team members, hoping that their honest words will help you understand Blueage better.
Each chapter of [Blend] includes an introduction to Blueage’s basic information and family businesses, as well as its business areas and corporate capabilities. These are accompanied by Chairman Kim Hyun-cheong’s articles that were previously published in various media.
Chapter 1 discusses Blueage’s perspective on “success”.
Chapter 2, “Difference”, emphasizes the power of different perspectives and views.
Chapter 3 explores the “values” pursued by Blueage.
Chapter 4 proposes ways to lead “change” in life.
If you click on the link below, you can read [Blend] as an e-book.
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