Jinyoung Park, CMO
When launching our new hotel brand, our biggest challenge was establishing a unified design strategy.
We wanted to differentiate ourselves from existing hotels, but working with multiple vendors led to inconsistencies in our visual identity.
Blueage resolved this issue flawlessly.
They went beyond just logo and web design—ensuring brand consistency across every touchpoint: interior design, promotional materials, staff uniforms, and more. Everything was meticulously managed.
I still remember what Chairman Hyuncheong Kim said during one of our meetings:
“Design is the language of a brand.”
Thanks to Blueage, we were able to instill a strong, cohesive brand image in the minds of our customers. They reminded us of the true power of integrated design.